Asociación Lucha contra el Mal de Alzheimer (A.L.M.A.): I Don't Remember

Asociación Lucha contra el Mal de Alzheimer (A.L.M.A.), an association to fight Alzheimer's disease, set out to find a creative and disruptive way to raise awareness in Argentina about the importance of detecting the early symptoms of Alzheimer's to find a better treatment for the disease.

Campaign video: Asociación Lucha contra el Mal de Alzheimer (A.L.M.A.) – I Don't Remember

Selected creative: Asociación Lucha contra el Mal de Alzheimer (A.L.M.A.) – I Don't Remember

Credits

Media Agency: HOY Buenos Aires Art Director: Charlie Meza Copywriter: Kike Raboy Creative Coordinator: Lola Manzur Creative Director: Damián Palopoli / Santiago Ledesma ECD: María Luján Donaire Editor: Melina Gennaro Head of Craft & Innovation: Hernán Damilano PM: Nacho Cicciaro Producer:Marcelo Vega...

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