AskNestlé: Building relevance with personalized communication

Sakshi Nautiyal, Mayank Khaneja, Kiran Yerramalli

Corporate service brand, AskNestlé, brought millions of parents to its online educational tools following a detailed insight exercise in India.

Campaign details

Brand: Nestlé Brand owner: Nestlé Entrant company: ZenithIdea creation: Zenith India Market: India Sector: Food industry (general) Media channels: Search marketing, Websites & microsites, Online video, Social mediaBudget: Up to 500k

Executive summary

AskNestle was the first corporate service brand in India to assist parents with something very close to their hearts – their worry about their child's nutrition. Many parents read and study the subject of their children's nutritional needs in-depth. However, the challenge was that once the AskNestle website was...

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