Ask Nestlé: Building relevance with personalized communication

Kiran Yerramalli

Ask Nestlé, a corporate service brand, launched a campaign in India to drive traffic, engagement and repeat usage of the website for young parents.

Campaign details

Brand: NestléBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith MumbaiMarket: AsiaSector: FoodMedia channels: Video on demand, Online video, Websites & microsites, Content marketing, Word of mouth, Influencers, KOLs, Online displayBudget: 3 - 5 million

Executive summary

Ask Nestlé is India’s first corporate service brand addressing the needs of anxious mothers looking for their child’s nutrition. With multiple media interventions, we drove 3.1 million website traffic, 2.9 million of them being visitors. A significant drop off ratio amongst these visitors and low repeat...

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