ASICS: Upliftford

In 2021, faced with a category slowdown and a mental health crisis in the UK, ASICS, a sports shoe company, launched an exercise and wellness campaign to grow its brand, resulting in greater market share and revenues.

Campaign details

Brand: ASICSAdvertiser: Agit8Entrant: Agit8 MediaCategory: Single MarketPrincipal author: Gabi Bernstein, Agit8

Summary

In 2021, in the face of a category-wide slowdown, and a mental health crisis that saw depression affecting one in five adults...

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