Asian Paints: Where the heart is

Asian Paints, a paint brand, increased impressions and views on all platforms by showing the artistic element of its product.

The communication goal

Asian Paints believed in the legacy of 'Har Ghar Kuch Kehta Hai'. The story had to be re-told to suit the evolving tastes of the new age audience.

The goal was to provide an experience, both aspirational & authentic. Thereby,...

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