Paint brand, Asian Paints, targeted a trade audience with its lighthearted brand videos to grow sales in India.
Campaign details
Brand: Asian Paints
Brand owner: Asian Paints
Entrant company: Tonic Worldwide Mumbai
Idea creation: Tonic Worldwide, Mumbai
Market: India
Sector: Home improvement
Media channels: Online video, Social media
Budget: Up to 500k
Campaign video
