Campaign details
Brand: Asian Paints Royale TeflonLead Agency: Madison communications ltdRegion: APAC
Strategy
Objective
With over 75 years of innovation in paint, Asian Paints is India's largest and Asia's third-largest paints organization. The company not only deals in the business of paints and coatings but has also expanded into the home decor sector.
Asian Paints Royale intended to spark positivity in a post-lockdown world by encouraging consumers to repaint their homes for a fresh look. Repainting homes during the pandemic would be especially energizing to people who spent more time indoors than ever before and...