Asian Paints Royale: Teflon gives homes a fresh coat of happiness

Asian Paints, the paint organisation, intended to spark positivity in a post-lockdown world in India.

Campaign details

Brand: Asian Paints Royale TeflonLead Agency: Madison communications ltdRegion: APAC

Strategy

Objective

With over 75 years of innovation in paint, Asian Paints is India's largest and Asia's third-largest paints organization. The company not...