Asian Paints Ltd.: Where the heart is S5

Asian Paints Ltd, a paint brand, launched a 6-episode season, Where the Heart Is, featuring celebrities in India to establish itself as a decor partner and create fresh brand positioning.

The communication goal

Asian Paints Ltd. is in not just a Paints brand anymore. Its roots have expanded wide and long into Waterproofing, Interior Services, Premium Wallpapers, decor, Fabrics and much more. Carrying on the legacy of 'Har Ghar Kuch Kehta...

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