Asian Paints Loctite Quick: Content ko jode instant aur rakhe permanent

Asian Paints, the paints brand, launched its super glue into the market for the first time in India.

Campaign details

Brand: Asian Paints Loctite QuickLead Agency: Madison MediaRegion: APAC

Strategy

Objective

Asian Paints, leader in paints category, for first time was launching its super glue i.e. Loctite Quick into the market.

During the same period, the market leader Fevikwik had started their promotions.

The goal was,

  1. To announce the brand Loctite Quick in-to adhesive market
  2. To build positive brand perception & drive consideration among the audience looking for a product in the category.
  3. to ride on the power of the competition brand & still be visible to the audiences looking for a product...

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