Asian Paints Loctite Quick: Content ko jode instant aur rakhe permanent

Asian Paints, the paints brand, launched its super glue into the market for the first time in India.

Campaign details

Brand: Asian Paints Loctite QuickLead Agency: Madison MediaRegion: APAC

Strategy

Objective

Asian Paints, leader in paints category, for first time was launching its super glue i.e. Loctite Quick into the market.

During the same period, the...