Asian Paints: ACE & TE – Shine that only looks expensive

Paint corporation Asian Paints ran a large-scale outdoor campaign using audience data for location and media selection to make its ACE and TE brands stand out in the market in India and establish an effectiveness tool for OOH.

Campaign details

Brand: Asian PaintsBrand owner: Asian PaintsAgencies: MOMS Outdoor Solutions PVT LTD (Madison), Moving wallsMarket: IndiaSector: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

India is a large country with...