Asian consumers in the recession

This article, by Naveen Rao, Chief Strategy Officer of Grey Group Greater China, assesses how consumers in a variety of Asian markets have responded to the onset of the financial crisis.

Asian consumers in the recession

Naveen Rao

The Psychology of Affluence

The economic downturn has impacted almost every market worldwide. True to character, Asians have reacted to the slump in diverse ways.

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