Asia Pacific sees increased marketing budget in October while other regions continue to decline

Celeste Huang

An overview of the marketing budgets by region in October.

Marketing budgets index continue to decline across regions, especially in Europe, with an exception of Asia Pacific where growth increases, according to the latest WARC Media’s Global Marketing Index (GMI). 

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates a decline. Practitioners who complete the survey receive the full analysis report.

This month saw the trends in September intensify: Asia Pacific is the only region that records growth in the marketing...

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