Asia is geared up for Innovation! The building blocks of successful innovations from a women’s perspective in Asia Pacific

Luc Rens and Gail MacKenzie

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies.

Asia is geared up for Innovation! The building blocks of successful innovations from a women's perspective in Asia Pacific

Luc RensResearch International, China

Gail MackenzieResearch International, Australia

PREFACE

Understanding the underlying needs of...

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