Asia Injury Prevention Foundation – Winning Vietnam’s helmet war

Rapid motorisation in Vietnam in the last 15 years has not been accompanied by the necessary safety legislation.
Agency: Ogilvy & MatherAuthor: Alex Clegg

Asia Injury Prevention Foundation – Winning Vietnam's helmet war


Vietnam has been at peace for well over two decades now and the desire to concentrate on a bright future has replaced the years of agony that defined what was once a deeply divided nation.

Over the last 15 years, however, another war has emerged as the country has transformed into one of the world's economic stars. Rapid motorisation, unaccompanied by necessary safety legislation, led to a situation where 97% of motorcycle riders and passengers were driving without wearing...

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