Asia: from the world's research back-office to the world's research strategic partner: a dialogue between collaborating researchers in India and the USA

Ashwin Mittal, Kedar Sohoni, Alex Gofman, Daniel Moskowitz and Howard Moskowitz

This paper shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its new higher-order consumer research 'ecology'.

Asia: from the world's research back-office to the world's research strategic partner: a dialogue between collaborating researchers in India and the USA

Ashwin Mittal and Kedar SohoniCross-Tab Marketing Services Pvt. Ltd., India

Alex Gofman, Daniel Moskowitz...

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