Asia: A global trendsetter in influencer marketing

Influencer marketing is becoming the most prominent kind of advertising in the world and HypeFactory’s Daria Belova says brands can leverage the success and insights of Asian markets in this field to develop a global strategy.

There are now 482 million people in Southeast Asia who use social media and influencers play a crucial role in shaping the opinions and actions of their followers. More than 70% of the total population of the area would be represented.

The digital world is always changing and so are the best ways to market with influencers. Influencer marketing combines tried-and-true techniques with cutting edge innovations. It's like putting the idea of a celebrity endorser into a strategy for marketing based on content.

Although celebrities are a part of influencer marketing, they are not the only ones who...

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