ASDA’A BCW Arab Youth Survey: Charting a new course

ASDA’A BCW (AB), a full-service global communications agency, increased media coverage, reach and impressions by conducting and collating the 14th annual ASDA’A BCW Arab Youth Survey.

Executive Summary

What do over 200 million young Arabs have to say about their future? Every year, we set out to answer this question with the annual ASDA'A BCW Arab Youth Survey. Our evidence-based insights inform governments, the private sector and civil society on policy-making and strategy development. The 14th edition of the ASDA'A BCW Arab Youth Survey in 2022 examined the hopes, fears and aspirations of the so-called Arab Spring Generation, the cohort of Arab men and women who entered adulthood after the epochal events of the early 2010s.

What the findings show is a generation Charting A New...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands