Asda: Giving the nation the Christmas feels

ASDA, a UK supermarket, collaborated with award-winning director Danny Kleinman and Framestore to integrate Buddy the Elf (Will Ferrell) into a film set in an ASDA store at Christmas to convince shoppers to choose the brand for its Christmas shopping.

Executive summary

In the much loved christmas film: Elf, Buddy's father Walter Hobbs, often forgets to see the best in the world.

Stuck in our offices, worried about deadlines, looming briefs and how to be our most effective selves, we risk falling into the same safe and rational trap.

Add to that mix a daily news diet of war, inflation, political turmoil, cost of living and rising energy prices, and 2022 was starting to feel very cautious indeed. But the toughest times are when you need to be most brave, which is exactly what we did with ASDA's Christmas campaign...

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