Asda: Giving the nation the Christmas feels – How Asda cheered up the nation and bounced back their brand

ASDA, a supermarket, worked with Danny Kleinman, and Framestore to rotoscope Buddy from the much-loved Christmas film, Elf, and integrate footage of him into a film set in a UK store to get people back through ASDA's doors, fall back in love with the brand and spend money.

Campaign details

Brand: ASDABrand owner: EG Group Entrant company: ASDA StoresIdea creation: Spark Foundry London Market: United Kingdom Sector: Supermarkets & grocery stores Media channels: Online display, Cinema, Online video, Print - general, Video on demand, Public relations, Radio & audio, Social mediaBudget: 10 - 20 million

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