As consumers trade down, can your brand trade up to luxury status?

This article explains how as consumers continue to be challenged by the rising cost of living and their perception of what counts as luxury changes, some brands may have an opportunity to position themselves as premium.

Despite continued economic uncertainty, the luxury brand sector is booming. According to Bain & Company the sector grew by more than 19% in 2022, adding more than £230bn to the trillion dollar market of luxury products and experiences. Luxury brands...

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