Arzum: Most beautiful story

Arzum, a small electrical home appliances brand, launched a campaign in Turkey to build awareness that aimed at developing policies for children and young people under protection and leaving protection, and to let mothers know that their lives could be made easier with Arzum.

Campaign details

Brand: ARZUMLead Agency: WAVEMAKERRegion: EMEA

Strategy

Objective

The category of small home appliances is one of the areas that mainly women engage with the most in their daily home lives. Out of the way of any promotions, we only aimed...