Arzum: Most beautiful story

Arzum, a small electrical home appliances brand, launched a campaign in Turkey to build awareness that aimed at developing policies for children and young people under protection and leaving protection, and to let mothers know that their lives could be made easier with Arzum.

Campaign details

Brand: ARZUMLead Agency: WAVEMAKERRegion: EMEA

Strategy

Objective

The category of small home appliances is one of the areas that mainly women engage with the most in their daily home lives. Out of the way of any promotions, we only aimed everyone to be aware that Arzum understands every mothers and devotion of them to their children via a soulful social message by Mothers Day's campaign. Because of the category that Arzum exists in and the products it carries, Arzum is a brand close to women. But, we wanted everyone to know that Arzum...

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