Arterra Canada: Bù wines (Launch)

Arterra Wines Canada, the wine producer, launched its new Bù wine product by partnering with a renowned sommelier.

Campaign details

Agency: DentsuBos Montreal Advertiser: Arterra Canada Category: Launch of New Product/Service

Section I — Case Parameters

Business Results Period (Consecutive Months): 6 months Start of Advertising/Communication Effort: September 2016 Base Period as a Benchmark: 12 months Quebec, Canada $500,000 – $1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands