Art Institute Of Chicago: Van Gogh's Bedrooms: Let Yourself In

This case study shows how the Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.

Advertiser: Art Institute Of ChicagoAgency: Leo Burnett ChicagoCountry: USA

Objectives

With over a million square feet of gallery space, a collection that spans five thousand years of human achievement and the largest Impressionist collection outside France,...