Art Series Hotel: Steal Banksy

Art Series Hotels, a group of luxury Australian hotels is primarily aimed at the business traveller.

Art Series Hotel: Steal Banksy

Adam Ferrier, Matt Houltham and John HalpinNaked

Synopsis

Melbourne's Art Series Hotels are a group of three boutique hotels with a focus on art – The Olsen, The Cullen and The Blackman. The hotels forecasted an occupancy slump over the Christmas period due to fewer corporate travellers.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands