Arsenal Football Club - Diamond Club

The brief was to "create the finest place in the world to watch live football" for high worth Arsenal Fans, with the objectives of delivering a minimum of £1 million in annual revenue; selling 84 memberships by the start of the season (August 2006); and capturing and contemporising the spirit and passion of Arsenal, the club's rich heritage and Highbury's distinctive 1930's Art Deco style.

Arsenal Football Club – Diamond Club

Retail and Leisure20|20


The Diamond Club is arguably the finest place in the world to watch football and to experience Arsenal's unique heritage. The excellent commercial results for the Arsenal,...

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