Arré and Intel: When style meets substance in a creative collaboration

Intel, a technology brand, partnered with Arre, an Indian OTT platform, to produce an immersive storytelling ad series that showcased the features of its processors to consumers in India.

Campaign details

Brand: Intel Agency: Carat India Launch date: June 1st, 2021 Duration: 1 Month Media used: Arre (Digital)

Knowledgeable mainstream audiences are active PC shoppers. They are all technically advanced, heavy PC users because they perform many advanced tasks (eg gaming and content creation). They care about technical performance and are fact-based decision

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