Arre / Intel: When style meets substance

Intel, the technology brand, launched a campaign targeting the 'Knowledgeable Mainstream' audience segment in India.

Campaign details

Brand: Intel IndiaLead Agency: Carat IndiaRegion: APAC

Strategy

Objective

Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives.

End of 2020, Intel launched the World's best processor for thin and light laptops: 11th Gen Intel Core processor with Iris Xe Graphics. To drive awareness, consideration, and demand for the 11th Gen Laptops, we have launched a campaign targeting the "Knowledgeable Mainstream "Audience segment.

End of 2020, Intel launched the World's best processor for thin and light laptops: 11th Gen Intel Core processor with Iris Xe Graphics. To...

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