Brand: AromatLead Agency: Oliver Marketing (Ustudio)Region: EMEA
In 2019, we relaunched the AromatSA YouTube channel to drive brand saliency, relevance, increase YouTube channel subscriptions and further solidify the brand's affiliation with SA comedy.
The brand had deep roots in comedy and using that as a springboard - our task was to revolutionise their purpose and meet the consumers, South African millennials where they were. And that's when Aromat Comedy Club was born, a YouTube skit series we created in collaboration with hilarious skit comedians.
The format is...