Aromat: Comedy club season 2

Aromat, the South African savoury seasoning brand, produced a second YouTube series of its comedy skit show, promoting brand relevance across multiple channels and delivering strong cost per engagement.

Campaign details

Brand: AromatLead Agency: Oliver Marketing (Ustudio)Region: EMEA

Strategy

Objective

In 2019, we relaunched the AromatSA YouTube channel to drive brand saliency, relevance, increase YouTube channel subscriptions and further solidify the brand's...