Arm & Hammer “Secret”
BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
Introduced by Church & Dwight in 1867, ARM & HAMMER baking soda is one of today's most trusted and most enduring brands. For generations, consumers have used ARM & HAMMER for...
Arm and Hammer - secret
A campaign (2007) for Arm & Hammer master brand (advertiser Church & Dwight). Objectives: support the breadth of the Arm & Hammer portfolio behind a common look and feel to build and extend brand equity in a consistent way, drive sales, make Arm & Hammer baking soda solutions relevant to today’s consumer, generate greater portfolio impact.
