Arla wanted to extend LURPAK's campaign online, allowing a new younger and less experienced audience to discover, be inspired by, and plan for, a proper breakfast - using LURPAK.The campaign targeted them via rich media banners on key email sites Yahoo, MSN and Hotmail, served up on Thursday and Fridays to drive anticipation of Saturday breakfast.As a result, site visits increased by 702% year on year.
Arla Foods: Lurpak
Piggy Lines, Scott Bedford, James Minta, Bjorn Jansen, Melissa Gordon, Jaimie Jennings.
WHAT IS WONDERFUL ABOUT THIS WORK?
We weren't prepared to accept that breakfast was toast: we helped LURPAK reinstate the...