Arla: Apetina Branding

Apetina, a cheese brand produced by Arla, increased sales in the UK by launching a new pack design featuring new colour variants.

Executive Summary

"After a challenging reposition, we needed to find Apetina's roots. At such a pivotal point for the brand, Apetina required a new voice in the category whilst retaining its lighthouse identity. Together with the agency, Apetina's new...