Ariel Natural Soap: Ariel Marsella’s “Déjà Vu”

Before the launch of the new Ariel with Natural Soap in Spain and Portugal, Ariel was a brand whose emotional bonds to the consumer were, in many indicators, dangerously close to those that Private Labels (PLs) had managed to establish.
  

Ariel Marsella's 'Dj Vu'

Brand Name: Ariel Natural Soap Client Name: P&GAgency Name: Saatchi & Saatchi Category for this Entry: FMCG Household

Summary

Before the launch of the new Ariel with Natural Soap in Spain and Portugal, Ariel was...

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