Ariel: Ariel WorkForHome

Ariel, a laundry detergent brand, launched a campaign in Pakistan to encourage consumers to continue buying Ariel instead of cheaper brands.

Campaign details

Brand: ArielBrand owner: Procter & GambleEntrant company: Symmetry Group, KarachiIdea creation: Symmetry Group, Karachi / Procter & Gamble Pakistan, KarachiMarket: PakistanSector: Laundry productsMedia channels:Online video, Social media,...