Ariel: Ariel WorkForHome

Ariel, a laundry detergent brand, launched a campaign in Pakistan to encourage consumers to continue buying Ariel instead of cheaper brands.

Campaign details

Brand: Ariel Brand owner: Procter & Gamble Entrant company: Symmetry Group, Karachi Idea creation: Symmetry Group, Karachi / Procter & Gamble Pakistan, Karachi Market: Pakistan Sector: Laundry products Media channels: Online video, Social media, Television, Word of mouth, influencers Up to 500k

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