Ariel - Colour & Style

Ariel faced the challenge of getting back into consumer's mindset and homes, following a continuous 10 year decline and weakening equity.
  

Ariel – Color & Style

Brand Name: Ariel Colour & StyleAdvertiser: Procter & GambleAgency: Saatchi & SaatchiPrize: BronzeCategory: FMCG Household

SUMMARY

Ariel faced the challenge of getting back into consumer's mindset and homes,...