Ariel – Color & Style
Brand Name: Ariel Colour & StyleAdvertiser: Procter & GambleAgency: Saatchi & SaatchiPrize: BronzeCategory: FMCG Household
SUMMARY
Ariel faced the challenge of getting back into consumer's mindset and homes,...
Ariel - Colour & Style
Ariel faced the challenge of getting back into consumer's mindset and homes, following a continuous 10 year decline and weakening equity.
