Ariel - Championship Whites 2002-2005: how Ariel won Wimbledon

The 2002-05 Ariel 'Championship Whites' campaign followed an upgrading of Ariel Bio tablets to improve whiteness.
Agency: ARC Integrated MarketingAuthors: Aaron Martin and Matt Tabb

Ariel – Championship Whites 2002–2005: how Ariel won Wimbledon

SUMMARY

Ariel 'Championship Whites' is one of the most successful and awarded campaigns in Procter & Gamble's...