| Agency: ARC Integrated Marketing | Authors: Aaron Martin and Matt Tabb |
Ariel – Championship Whites 2002–2005: how Ariel won Wimbledon
SUMMARY
Ariel 'Championship Whites' is one of the most successful and awarded campaigns in Procter & Gamble's...
Ariel - Championship Whites 2002-2005: how Ariel won Wimbledon
The 2002-05 Ariel 'Championship Whites' campaign followed an upgrading of Ariel Bio tablets to improve whiteness.
