Travel and entertainment sectors “shut down” as digital advertising adjusts to new uncertainties

COVID-19 will have a varied impact on particular industries, and requires careful on-going analysis among marketers given the rapid pace of change.

Why it matters

Different industries are being impacted by COVID-19 in nuanced ways – and understanding the likely winners and losers can help brands predict how their competitors may act, as well as enabling media companies to map out their strategies.

Takeaways

  • Brands and media companies may both face revenue pressure, but must strive to work together in protecting the wider ecosystem.
  • Alongside tracking real-time information, marketers need to collate a longer-term perspective of how COVID-19 will impact their industries by collating data across days and weeks.
  • The human cost remains an essential consideration – especially if the death...

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Insights Team
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