The Zoom boom: What the video-conferencing brand has learned – and what it’s doing next

Zoom, the video conferencing platform, has witnessed a surge in usage during the COVID-19 crisis, and learned several valuable lessons as a brand in this time.

Why it matters

Fast-growing tech brands can face a challenge in meeting demand while also providing a consistent experience for users. That can be even more challenging when people use a service for both personal and professional reasons.


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