The day screens replaced offices: The leadership agenda for marketing and media executives navigating a “stay at home” world

Michael Kassan and Christopher Vollmer

Due to the coronavirus outbreak, the marketing and media environment is now dramatically different than a few weeks ago, and marketers need new assumptions to navigate the near-term future.

Let’s cut to the chase. The first “fifteen days to slow the spread” have ended, and we are now in phase two. We are still in uncharted territory. The impact of COVID-19 on our families, ourcommunities, our businesses, and our government is unprecedented. Our jobs have changed, significantly.

  • Customers, viewers and users have been hit by steep economic declines
  • Many people in our communities are facing sudden unemployment
  • Recession is inevitable
  • No one knows when our lives will return to normal, or what that “normal” will look like

Bottom line: the marketing and media environment is now dramatically different than...

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