Ditch the manifesto ad and take data seriously to steer through COVID-19

Nissan’s Angie Ahn and Better Trade Off’s Shannon Cullum share tips on how to navigate challenges posed by lockdown measures.

Why it matters

With offline touchpoints now out of bounds in many markets, online channels have become the primary means of customer outreach. But shifting both business and marketing strategy towards digital isn’t a straightforward move.

Takeaways

  • Purpose-fuelled ads can easily fall flat when they are not rooted to the business and brand.
  • Having the right people inside the organisations and analysts to use data is going to be poignant for companies, going forward.
  • Optimising online experiences, like virtual showrooms, is now a priority as it becomes a consumer’s primary point of contact with the brand and product....

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Insights Team
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