COVID-19: Learnings from Australian and global trends

COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.
  • With the industry so intricately connected to the day-to-day lives of consumers, it is uniquely placed to play a leadership role in the two major ‘calls-to-action’ in this report.
  • Stakeholders should help consumers navigate newfound lifestyle realities at a time when they value (and need) support from the brands they appreciate.
  • Getting close to customers at this unprecedented time will allow industry stakeholders to optimally respond to genuinely new and evolving consumer behaviours during the COVID-19 outbreak and beyond.
  • When faced with unprecedented levels of disruption and uncertainty, leveraging advanced analytics to support decision-making becomes even more important....

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