TD Bank Group: Official Partner of Big Dreams
How do you convince Small Business owners that they actually matter to a Big Bank?
"Banks don't give a crap about us, probably because we don't make them enough money"1. A sentiment we heard frequently in interviews with Small Business owners across Canada, a group that contributes more than 30% to Canada's GDP and employs nearly 70% of Canada's workforce2.
With slumping account sign-ups in consideration3, TD Bank set out to demonstrate commitment to a customer base that perceived the exact opposite4.
To do...