Susan G. Komen: Know Your Girls

Susan G Komen, the largest and best-funded breast cancer organisation in the United States, launched a campaign to encourage black women to learn about their risk of breast cancer, resulting in a significant increase in black women reporting that they are knowledgeable about breast health.

Summary

Black women in America are 40 percent more likely to die from breast cancer than white women. In communities across the U.S., black women are more likely to be diagnosed younger, at later stages and with more aggressive forms of the disease.

Our research illuminated our audience’s life philosophy and approach to health, allowing us to tap into the framework from which she operates her whole life.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands