Summary
Black women in America are 40 percent more likely to die from breast cancer than white women. In communities across the U.S., black women are more likely to be diagnosed younger, at later stages and with more aggressive forms of the disease.
Our research illuminated our audience’s life philosophy and approach to health, allowing us to tap into the framework from which she operates her whole life.
Know Your Girls encourages her to take charge of her breast health by treating her breasts with the same love, understanding and attentiveness that she gives the women closest to...