Starbucks: Brewing up multiplatform insights

This case study explains how Starbucks, the coffee shop chain, used its sponsorship of TV show 'The Voice' in the US to highlight its pro-social activity and improve key brand metrics.

Starbucks: Brewing up multiplatform insights

NBCUniversal/The Voice

Summary

The campaign sought to achieve multiple effectiveness goals by harnessing the power of a larger entertainment sponsor to shift consumer perceptions and elevate brand differentiation...

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