Reddi-wip: Unleashing the Joy of Reddi-wip and Fruit

This case study explains how Reddi-wip, a whipped cream product owned by ConAgra Foods, used a fruit based marketing campaign in the US to encourage consumers to use the product all year round.

Reddi-wip: Unleashing the Joy of Reddi-wip and Fruit

Campaign details

Agency: DDB California, Aspen Marketing, JSH&A, PossibleMedia: Mediacom, SparkResearch: Ipsos ASI, Communicus, Consumer Knowledge Centre Ltd., The Insight Connection, NPD Group

Reddi-wip's real cream deliciousness and flair has long been unleashed on holiday desserts. For our consumers that unmistakable whoosh makes any holiday pie that much more joyful. But once the holidays were over, sadly, that can of Reddi-wip often found itself pushed to the back of refrigerator.

Reddi-wip wanted to transform itself from a seasonal product to an "everyday" product by increasing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands