Quidel: Captain Quidel vs. Influenza

This case study describes how Quidel, a US manufacturer of diagnostic healthcare products, educated both physicians and the public on the value of flu testing through a research-driven campaign that used word of mouth to create discussion.

Quidel: Captain Quidel vs. Influenza

Influenza can hospitalize on average more than 200,000 people and cause up to 49,000 deaths each year in the U.S. Yet people treat the disease like the common cold. In their quest to eradicate flu deaths Quidel, a medical diagnostics company, developed testing technology that aggregates near-real time flu test data that allows healthcare providers to see the incidence of flu in their area.

Quidel hired Fizz to educate physicians and the public on the value of flu testing before treatment. During Fizz' research process, we discovered flu information is extremely compelling to consumers.

Fizz...

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