Ontario Women's Directorate: #ItsNeverOkay

This case study describes how Ontario Women's Directorate, a Canadian government agency, found that through a lack of understanding of what constituted sexual harassment, witnesses often did not know what they were seeing; this campaign drove understanding and willingness to intervene.

Ontario Women's Directorate: #ItsNeverOkay

Uncertainty leads to inaction.

Sexual violence and harassment against women is shockingly prevalent in Canada.1

To understand why, we reviewed 20 years of behavioral studies, interviewed top behavioral experts,...

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