Ontario Women's Directorate: #ItsNeverOkay

This case study describes how Ontario Women's Directorate, a Canadian government agency, found that through a lack of understanding of what constituted sexual harassment, witnesses often did not know what they were seeing; this campaign drove understanding and willingness to intervene.

Ontario Women's Directorate: #ItsNeverOkay

Uncertainty leads to inaction.

Sexual violence and harassment against women is shockingly prevalent in Canada.1

To understand why, we reviewed 20 years of behavioral studies, interviewed top behavioral experts, constituted acts of sexual violence or harassment, so were less likely to intervene when witnessing it.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands