Monster.com: 2011 Global Budget Allocation

Monster.com, the leading global online employment solution has been innovative in its products and offerings, but how it deployed budgets globally was not as advanced.

Monster.com: 2011 Global Budget Allocation

Business situation and campaign objectives

The 2011 business objective said simply was to increase global traffic to the website and global bookings by employers than the previous year.

The overarching marketing strategy was to grow the pipeline. Having the intelligence to allocate the budget more judiciously would assist us in achieving our goal. This left us with a challenge – to effectively distribute budgets for a global business with varying needs, targets and KPIs. Monster.com, the leading global online employment solution has been innovative in its products and offerings, but how they deployed...

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